

Passion is a UK scissor brand by Dowa International since 1980, blending Japanese craftsmanship with wide UK and US retail distribution.
Passion is a professional hair-scissor brand from Japan, founded in 1980, building ATS-314, Damascus shears in the mid-range tier.
Compare Passion with another brandPassion has been Dowa International’s scissor line since 1980, run from a London base in the Hanover West Industrial Estate. The brand frames itself as Japanese craftsmanship served to the British and European trade, and Dowa backs that up by keeping a Tokyo office alongside the London one. The same company is the official UK importer for YS Park pro tools, so Passion sits inside a distribution business that knows the salon-supply world from the inside.
Blades are cut from ATS-314, a cobalt-bearing stainless that holds a fine edge and is a common choice for Japanese-style shears at this level, with Damascus-pattern steel offered on part of the range for buyers who want the look. Named models include the Avanti, Microlight, Zeta and Phantom. The technique list reads like a full salon kit: blunt cutting, point and slide work, scissor-over-comb, slicing, plus thinners calibrated for volume control in the 25 to 30 percent range and texture control around 20 percent. Pricing lands in the accessible band, roughly $100 to $200, which keeps the line within reach of newer stylists.
One genuinely useful thing Dowa offers is in-house sharpening, run from the London service centre for UK and European customers, so a worn Passion pair does not have to be shipped abroad to come back right. Distribution is wide across the UK and the United States, taking in Shear Integrity, Dynamic Sharpening, Direct Hairdressing Scissors, Scissors Craft, Sciss O Hans, Chris and Sons, and the Dowa shop itself. The company also shows the line at Salon International in London and Cosmoprof in Bologna. For more options at this price point, the brands directory is a good place to compare.
Passion is the scissor line of Dowa International Ltd., founded in 1980. The company draws on Japanese craftsmanship and runs a London office alongside a Tokyo office.
Passion blades are built from ATS-314, a cobalt-bearing stainless, with Damascus-pattern steel offered across part of the range.
They sit in the entry-level band, roughly $100 to $200, which is an accessible price point for professional Japanese-style shears.
The range covers cutting scissors and thinning scissors, with named models such as the Avanti, Microlight, Zeta and Phantom.
Passion shears are designed for blunt cutting, slide cutting, point cutting and scissor-over-comb work, plus thinning shears for volume and texture control.
Passion is stocked by retailers across the UK and the United States, and through the Dowa International online shop.
Sources: official Passion website and authorised retailer listings. Last reviewed June 2026.