Precious
Precious is a Japanese scissor brand from Seki City founded in 2009, selling direct-to-consumer shears with premium cobalt and V10 steel.
Japan
Mid-range
Est. 2009
CobaltV10
The bottom line
Precious is a professional hair-scissor brand from Japan, founded in 2009, building Cobalt, V10 shears in the mid-range tier.
Compare Precious with another brand- Origin
- Japan
- Founded
- 2009
- Headquarters
- Gifu Prefecture, Seki City, Hiromi 1004
- Steel grades
- Cobalt, V10
- Price tier
- Product range
- Cutting Scissors, Thinning Scissors, Left-Handed Scissors
- Official site
- precious-p.com
- Last reviewed
- June 2026
Where to buy Precious
Precious is close to a one-man brand, and that is the whole point of it. Founded in 2009 in Seki City, Gifu Prefecture, the heart of Japan’s blade country, it is run by Kazuteru Okuda, who plans, makes and sells the shears himself. Okuda came up as a factory manager at an established maker, building tools for well-known stylists, before going independent and choosing to sell only through his own website.
That web-only model is not a gimmick; it is the pricing strategy. By cutting out distributors and shops, Precious puts the savings into steel. The brand frames the Japanese market as a ladder: plain stainless at the bottom, then cobalt alloy and V10 in the middle, then Super Gold and powder steels at the top. Its pitch is that direct sales let a buyer get a cobalt-and-V10 blade for what conventional retail would charge for the tier below.
What’s in the range
The catalogue covers cutting scissors, thinners and left-handed models. The thinning side is where the detail lives, with several volume-control rates spanning roughly 15 to 30 percent removal, so a stylist can match the tool to the amount of weight they actually want gone. Blunt and chop cutting are covered for the cutters, with both wet and dry work in mind. Pairs are built around stylist feedback rather than pulled off a shelf. Pricing sits mid-range, about $200 to $400.
A note for buyers abroad
The honest caveat is reach. Precious is built for Japanese stylists ordering at home, and international availability is limited. For most readers outside Japan it is best treated as a clear example of how direct-to-consumer Japanese makers undercut the usual markup, rather than an easy buy.
Precious FAQ
Is Precious a Japanese scissor brand?
Yes. Precious is a Japan-based brand in Seki City, Gifu Prefecture, the heart of Japan’s scissor-making region, where founder Kazuteru Okuda plans, makes, and sells the shears himself.
How does Precious sell its scissors?
Precious works as a web-sales-only brand, selling shears directly to stylists through its own online store rather than through shops or distributors. Founder Kazuteru Okuda handles the planning, making, and selling himself.
What steel does Precious use?
Precious builds its shears mainly from Cobalt Alloy, which the brand pairs with its direct-sales model to keep higher-grade steel at an accessible price.
What kinds of scissors does Precious make?
The range covers cutting scissors, thinning scissors, and left-handed scissors, with thinners offered in several volume-removal rates from roughly 15 percent up to 30 percent.
How much do Precious scissors cost?
Precious sits in the mid-range band, roughly $200 to $400, which is a common level for Japanese-made professional shears.
Does Precious make left-handed scissors?
Yes. Left-handed shears are part of the Precious range alongside the standard right-handed cutting and thinning models.
Sources: official Precious website and authorised retailer listings. Last reviewed June 2026.